About / Gokul Raj Arimbra
A designer’s eye.
An operator’s mindset.
I build websites, commerce experiences and useful AI tools with equal attention to how they feel and how they work.
Based in
Romford, Essex.Working globally.
Independent projects alongside leading e-commerce, development and digital marketing at GADCET.
Explore my experience
The person behind the work
Curiosity, with a
commercial instinct.
I’m an e-commerce and web development specialist currently working as Head of E-commerce, Web Development & Digital Marketing at GADCET since November 2021, where I own everything from the storefront to the ad spend that drives traffic to it.
Outside of that, I take on Shopify, WordPress and custom web application projects for other businesses — businesses in the UK and worldwide that need a site that converts, as well as looking the part.
If you’re searching for a Shopify developer, WordPress developer or e-commerce developer in London or Essex, that’s the work this site is for.
- Based in
- Romford, Essex, UK
- Current focus
- AI agents, useful tools & better commerce
- Approach
- Think clearly. Design carefully. Make it work.
Professional background
From making websites
to moving businesses forward.
Web development, marketing and business operations have always been connected in my work.
GADCET
Head of E-commerce, Web Development & Digital Marketing
- Builds and manages the Shopify storefront, including product listings, user experience and checkout refinement.
- Connects multi-channel campaigns with catalogue development and day-to-day e-commerce operations.
- Manages Google Ads and Meta campaigns, including audience segmentation, creative testing and bid optimisation.
Zensign LLP
Marketing Manager
- Worked across SEM, SEO, conversion research, A/B testing and UX for SaaS and e-commerce clients.
- Rebuilt WooCommerce checkout flows and product listings, including considered upsell and bundling experiences.
- Ran full-funnel strategy across SaaS, affiliate and e-commerce clients.
A broader perspective
Education
MSc Supply Chain Management
Anglia Ruskin University
BBA Business Administration & Management
University of Calicut
Continued learning
Certifications
Google Ads Search
Google Skillshop
AI-Powered Performance Ads
Google Skillshop
Conversion Optimization
Google Skillshop
Google Analytics
Google Skillshop
Google Ads Creative
Google Skillshop
AI-Powered Shopping Ads
Google Skillshop
Fundamentals of Digital Marketing
The everyday toolkit
Right tool.
Thoughtful execution.
From Shopify and WordPress to React, analytics and automation, the tools serve the task. A clear problem and a considered approach come first.
ShopifyWooCommerceWordPressMagentoReactNext.jsTypeScriptNode.jsTypesenseGoogle AdsMeta AdsSEMrushAhrefsKlaviyoHubSpotGA4GTMHotjarFigmaPythonpandasA/B testingCROSQLPower BITableau
Have something in mind?
Good work begins with a good conversation.
Tell me what you are building, where it gets difficult, and what a better outcome looks like.