Catalogue Review
A catalogue review workflow that turns inconsistent product information into clear, reviewable suggestions.
Selected work / An evolving collection
AI agents and focused tools, followed by the websites and commerce experiences that bring businesses to life. Explore the work, the decisions and the details.
A catalogue review workflow that turns inconsistent product information into clear, reviewable suggestions.
An interactive research workflow for organising a brief, finding recurring themes and preparing a reviewable outline.
A focused content review workflow for clearer interface labels, useful error messages and meaningful confirmations.
An interactive study for reviewing product families, variants and category branches before changing a catalogue.
A customer-reply workflow that identifies missing context and prepares a draft for human review.
An interactive Google Ads study for checking campaign structure, search intent and landing-page relevance.
A Meta Ads workflow study for reviewing audience intent, creative direction and pre-publication checks.
An interactive writing workflow that shapes project notes into a LinkedIn draft with a separate approval step.

Leading the Shopify storefront, customer experience and digital marketing for a growing UK technology retailer.

A structured catalogue with filters, detailed pages and considered navigation.

An editorial approach to product presentation, hierarchy and navigation.

A B2B steel catalogue where the basket collects an enquiry rather than a checkout.

A portfolio-led website with simple navigation and expressive presentation.
Typography, generative geometry and interaction in a personal digital space.