
Gadcet
Leading the Shopify storefront, customer experience and digital marketing for a growing UK technology retailer.
Selected work / An evolving collection
AI agents and focused tools, side by side with the websites and commerce experiences that bring businesses to life. Explore the work, the decisions and the details.

Leading the Shopify storefront, customer experience and digital marketing for a growing UK technology retailer.

A structured catalogue with filters, detailed pages and considered navigation.

An editorial approach to product presentation, hierarchy and navigation.

A B2B steel catalogue where the basket collects an enquiry rather than a checkout.

A repair platform born from Gadcet's repair counters: search by device or fault, browse independent repairers across East London and Essex, and enquire directly.

A multilingual IT, web and AI consultancy website built around fixed prices, named delivery leads and a scoped brief instead of a sales call.
This website: a Next.js build where the name assembles from particles, the live work cycles in a 3D deck, and every claim is backed by checkable structured data.
A catalogue review workflow that turns inconsistent product information into clear, reviewable suggestions.
An interactive research workflow for organising a brief, finding recurring themes and preparing a reviewable outline.
A focused content review workflow for clearer interface labels, useful error messages and meaningful confirmations.
An interactive study for reviewing product families, variants and category branches before changing a catalogue.
A customer-reply workflow that identifies missing context and prepares a draft for human review.
An interactive Google Ads study for checking campaign structure, search intent and landing-page relevance.
A Meta Ads workflow study for reviewing audience intent, creative direction and pre-publication checks.
An interactive writing workflow that shapes project notes into a LinkedIn draft with a separate approval step.