Independent designer & developer
Good ideas deserve to become real.
Gokul Raj
Arimbra.
Design instinct. Technical curiosity.
I build AI tools, commerce and digital experiences that make a difference.
FORM STUDY / 01A continuous exchange.
Independent thinking.
Connected expertise.
DesignThoughtful, from the first screen
BuildUseful tools and experiences
RefineCare beyond the launch
My experience01 / Selected work
Useful by nature.
Considered by design.
From intelligent workflows to the storefront.
A selection of things I build, refine and explore.
Product branch agent
Explore the workflowCustomer communication agent
Explore the workflowGoogle Ads agent
Explore the workflowMeta Ads agent
Explore the workflowLinkedIn post agent
Explore the workflowWebsites & commerce
Built for the people on the other side of the screen.
The toolkit
The tools I work in.
Chosen for the job.
AI is where most of my work starts now. Around it sit the platforms, frameworks and services that carry it through to the storefront, the code and the campaigns.
AI & automationPrimary
The centre of the practice — assisted work, always kept under review- Claude
- ChatGPT
- Gemini
- DeepSeek
- Perplexity
- GitHub Copilot
- Microsoft Copilot
- Cursor
- n8n
Commerce platforms
Where the storefront lives- Shopify
- WooCommerce
- WordPress
Build & deploy
The stack behind the interface- React
- Next.js
- TypeScript
- Node.js
- Tailwind CSS
- Vercel
Growth & measurement
What brings people back- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- Semrush
- Hotjar
Design & data
Deciding with evidence- Figma
- Python
- Pandas
- HubSpot
02 / Connected expertise
One connected view.
Every moving part.
I understand what happens after a site launches.
Because I work on that part, too.
Gokul Raj ArimbraLondon & Essex, UK ↗
03 / The person behind the pixels
A designer’s eye.
An operator’s
understanding.
I’m Gokul, an e-commerce and web development specialist. Since November 2021, I’ve led e-commerce, web development and digital marketing at GADCET — from the storefront to the ad spend that brings people to it.
Outside that, I work with businesses worldwide on Shopify, WordPress and custom applications. For me, the best work makes a business easier to run and a website better to use.
A good process makes space for good ideas.
Understand.Make.Refine.A clear brief. Close collaboration. Care in the details.
How I workA little room to play
Break the pattern.
Stay for a round.
Thirty blocks. Three lives. One small break from scrolling. Play Signal right here.
Mouse & touchArrow keys
More in the playgroundMouse, arrow keys or drag to move
No downloads. Just play.
04 / The journal
