Expertise / A closer look
Conversion Rate Optimisation
Find the friction. Improve the journey. Measure the difference.
A good fit for
CRO & experienceStores with existing traffic and a customer journey that could work harder.
Discuss a project
The opportunity
Make the next step
a better one.
More traffic cannot fix an experience that makes people work too hard. Before increasing acquisition spend, it is worth understanding how visitors discover products, compare options and move through the checkout.
I combine analytics, a detailed interface review and commercial context to prioritise changes. Clear hypotheses and defined measurement help distinguish useful improvements from changes that only look different.
- Working together
- Directly with Gokul
- Timing
- Audit, implementation and review phases
What I work on
Focused on the right things.
- Customer journey and funnel review
- Product listing and checkout refinement
- Mobile usability and content hierarchy
- A/B testing and GA4 measurement
What you take away
Something you can use.
- A prioritised opportunity review
- Clear experiment hypotheses and success measures
- Design and implementation of agreed improvements
- A measurement plan and next-step recommendations
Before we begin
A little clarity
goes a long way.
01What do you need from me to get started?
A short description of the problem, a link to the current website or tool if there is one, and what a useful result would look like. You do not need to arrive with a finished specification. We agree access and any content requirements once the scope is clear.
02Can you work with what we already have?
Yes. The starting point is to understand your current setup and constraints. A focused improvement or integration may make more sense than rebuilding everything. I will explain the options and the tradeoffs before we agree the work.
03How are cost and timing agreed?
After we define the deliverables, dependencies and review points, I put together a scope and quote. The project begins with an agreed plan, and any change to that plan is discussed before additional work starts.
Connected expertise
Have something in mind?
Let’s make it work better.
Tell me what you are building, where it gets difficult, and what a better outcome looks like.