Expertise / A closer look
Paid Search & Social
Connect the ad, the audience and the page they land on.
A good fit for
Paid mediaE-commerce and service businesses using Google Ads or Meta to grow.
Discuss a project
The opportunity
Make the next step
a better one.
Campaign performance depends on more than bids. A promise in an advert has to carry through to the landing page, the product offer and the checkout. When those pieces drift apart, acquisition becomes more expensive.
I connect campaign structure, creative testing and landing-page experience with the commercial outcome. CPA, ROAS and conversion quality guide the work, with reporting that makes the decisions understandable.
- Working together
- Directly with Gokul
- Timing
- Initial setup with ongoing optimisation
What I work on
Focused on the right things.
- Google Ads and Meta campaign structure
- Audience segmentation and creative testing
- Landing page and offer alignment
- Bid optimisation and performance reporting
What you take away
Something you can use.
- Campaign and measurement review
- A focused audience and creative test plan
- Campaign setup or refinement within agreed scope
- Reporting against the agreed business targets
Before we begin
A little clarity
goes a long way.
01What do you need from me to get started?
A short description of the problem, a link to the current website or tool if there is one, and what a useful result would look like. You do not need to arrive with a finished specification. We agree access and any content requirements once the scope is clear.
02Can you work with what we already have?
Yes. The starting point is to understand your current setup and constraints. A focused improvement or integration may make more sense than rebuilding everything. I will explain the options and the tradeoffs before we agree the work.
03How are cost and timing agreed?
After we define the deliverables, dependencies and review points, I put together a scope and quote. The project begins with an agreed plan, and any change to that plan is discussed before additional work starts.
Connected expertise
Have something in mind?
Let’s make it work better.
Tell me what you are building, where it gets difficult, and what a better outcome looks like.